Video is becoming more popular and important on the web on a day-to-day basis, and we’re glad we’re not the only ones to have noticed this. Crawling the internet here are some of our favorite quotes on the use of video on the web:
Vidyard on the power of Video for SEO (Search Engine Optimization):
SEO is a big deal. There are 8 bajillion companies that can handle SEO for your site. Video SEO is an even bigger deal. When you search for something on Google, video search results show up with a thumbnail image. Video results are graced with the world’s most attractive call-to-action – the play button.
Cisco on the Growth of online video in the next 3 years:
Internet video is now 40 percent of consumer Internet traffic, and will reach 62 percent by the end of 2015, not including the amount of video exchanged through P2P file sharing. The sum of all forms of video (TV, video on demand [VoD], Internet, and P2P) will continue to be approximately 90 percent of global consumer traffic by 2015.
comScore on the growth of YouTube as a place to search for web content. Simply:
YouTube is the 2nd largest Search Engine in the U.S.
Lisa Lubin on Video vs. Text:
The amount of information contained in one single frame can take 3 pages to describe. The feeling, the colors, the message is seen immediately. It is a known fact that people engage more when they watch a video and tend to stay watching it. They are also happy to pass it along. Video informs and entertains people and, good or bad, today most people prefer to watch a video rather than read a page of text.