At Topic Simple we love simple so much that we included it in our company name.
Contrary to popular belief, simple is a lot of work! Often the most difficult part of putting together an animation happens in the early stages when we begin to break down an idea and extract its essence. There is often so much to say about a particular company, product, or idea that it can take several hours or days just to decide which elements of a story should be included and which elements should be left out.
In celebration of simplicity we’ve put together some videos that we really enjoy. They aren’t all animated, but they all effectively use – in some way or another – an approach they conveys minimalism, simplicity, and ease.
