Archive for February, 2012

The Tools of Animation

At Topic Simple we love great animated videos. For those who are curious to learn, or who don’t want to pay us to make one for them, we’re happy to provide resources to help you on your way.

This week, we want to talk about some of the basic ‘tools’ one would definitely and also probably need to start creating digital animations.  Without further ado:

The Tools (Hardware & Software) You Need to Create Animations:

picture of a brain

 1. A VISUAL BRAIN

Not joking here.  If you know that you are one that thinks and solves problems visually, you’re good to go.  It’s pretty important to be able to think this way, or your animations will have nothing to start from.  You at least need the desire to want to start thinking visually.

 

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Our Design Story

Topic Simple hired Poly to create our awesome logos.  While we consider ourselves pretty darn good at animation and “graphics that move” (motion graphics if you will!), we wanted to go to the specialists when it came time to deal with the intricacies of design & branding.

With our logos, we wanted to convey the combined sensibilities of professionalism, simplicity (We are called Topic Simple after all!), and fun.  Not necessarily an easy task, but the final result of our primary ‘wordmark’ logo was great:

Topic Simple Wordmark Logo by Poly

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